Crowdfunding is the use of small amounts of capital from a large number of individuals to finance a new business venture. Crowdfunding makes use of the easy accessibility of vast networks of people through social media and crowdfunding websites to bring investors and entrepreneurs together, and has the potential to increase entrepreneurship by expanding the pool of investors from whom funds can be raised beyond the traditional circle of owners, relatives and venture capitalists.
Why are entrepreneurs choosing crowdfunding?
Testing your Idea
Before launching your big idea in the market, crowdfunding is the perfect way to test and find out what people really think about your idea.
You can sell your product directly to your consumers by allowing people to pre-order it.
Easy way to get funds
If your idea strikes a chord with people, crowdfunding is the best and the fastest way to raise funds to take it to the next level.
Pitch directly to consumers
Instead of pitching your ideas to investors and hoping for a positive response, you can take your idea to the target audience.
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