Packaging Design

Box, bag or bottle? There’s no such thing as “standard” packaging. Products come in all shapes and sizes. Before your product gets the chance to advocate its brilliant traits, it is the packaging that communicates on behalf of your product, competing with other brands on the shelf. Packaging design should be a blend of aesthetics and functionality that along with creating an emotional connect with the audience, also disseminates the information of the product in a quick and simple way. The packaging of products is one of the most important aspects of marketing. An attractive packaging design  must make both a psychological and physical connection. The packaging identifies the product and reaffirms to consumers that their purchase is correct.

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Benefits of having Professional Packaging Design

Function

The purpose of the package is to protect it from damage. The product packaging not only protects the product during transport from the manufacturer to the retailer, but also prevents damage while the product is on sale shelves.

Attractive

The way in which a product is packed can be what attracts the consumer to take a look when it’s on store shelves. For this reason, extensive research on color schemes, designs and types of product packaging, is required to strategise the most attractive professional packaging for targeted consumers.

Communicate

The packaging design also plays an important role in communicating information about the product. It can contain instructions on how to use the product and where it originates from. It also shows the ingredients and nutritional information. That information can help sell the product because it allows potential clients to make a purchasing decision.

Reinforces Brand

Regarding differentiation, packaging is also a useful tool to differentiate one brand from another. The logo and the company’s color scheme helps consumers recognize the product. The buyer can easily identify with the brand of the company, which drives him to buy the product. If the packaging changes, it can alter the brand perception of the company, which does not mean that the consumer does not buy the product anymore, but it can delay the purchase until the person is able to identify it according to its new presentation.

Size and Quantity

Packaging can control the size and quantity of a product. Portion control helps control inventory, create product consistency and can help regulate prices.

Security

Product security can be provided through packaging. Packing can make items tamper-resistant, can help reduce theft and can help prevent harm from dangerous products.

Necessary Requirements

Company Logo

Hi res open artwork of logo required

Company Content

Basic details such as vision, mission, about us, about services/products etc.

Creative Information

Colour theme, layout theme inputs required

Company Visuals

Images related to company, product etc.

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Check out what's in the kit for you

  •   Design Concept Option (3 concepts)
  •   Revision artwork - 1
  •   Content editing
  •   Hi res artwork file
  •   Artwork Editable file

RS. 12,999/-
RS. 9,999/- All Inclusive

Get Started

* Above mentioned cost may vary on any further modifications.

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