Box, bag or bottle? There’s no such thing as “standard” packaging. Products come in all shapes and sizes. Before your product gets the chance to advocate its brilliant traits, it is the packaging that communicates on behalf of your product, competing with other brands on the shelf. Packaging design should be a blend of aesthetics and functionality that along with creating an emotional connect with the audience, also disseminates the information of the product in a quick and simple way. The packaging of products is one of the most important aspects of marketing. An attractive packaging design must make both a psychological and physical connection. The packaging identifies the product and reaffirms to consumers that their purchase is correct.
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